Marketplace Rakuten: the guide

Present on the e-commerce market for over 25 years, marketplace Rakuten brings together thousands of professional sellers. They sell a wide range of items in a variety of categories. If you too would like to develop your online sales, consider registering with this marketplace. You'll benefit from high visibility among millions of bargain-seeking buyers. Discover our dedicated Rakuten guide.

Showcase Rakuten website

How does Rakuten Marketplace work?

Rakuten is a Japanese e-commerce platform offering a wide range of products, in the same spirit as Amazon Marketplace. Internet users can find electronics and fashion, as well as products for the home, motorcycles, DIY, etc.

Founded in 1997, Rakuten Marketplace has a worldwide presence and stands out for its loyalty program, which offers numerous advantages to shoppers: loyalty points that can be converted into discounts, Club R advantage program...

Logo Marketplace Rakuten

Why sell on Rakuten Marketplace ?

The marketplace is an interesting conversion lever for professional sellers. In 2022, it counted no fewer than 10.3 million unique visitors per month in France, ranking 12th in the annual e-commerce rankings, behind Fnac Marketplace L (6th), Cdiscount Marketplace (3rd) and Amazon, at the top of the ranking. (Source : Fevad)

Who can sell on Rakuten?

Here again, Rakuten Marketplace stands out from other marketplaces. It offers both professional and private sellers the opportunity to sell on its platform.
Pro sellers account for around 60% of all merchants. They must meet certain criteria in order to sell on Rakuten:

  • Have a legally registered business,
  • Sell products with UPC, EAN, JAN or ISBN barcodes,
  • Create a professional Rakuten account.

What products can I sell on Rakuten?

At marketplace Rakuten, the product categories are vast, accommodating a wide range of sellers. Among the platform's most popular are :

  • Video games, console,
  • Telephony,
  • IT,
  • TV, image and sound,
  • Home,
  • Electrical appliances,
  • DIY and garden...

Products can be sold new, used or reconditioned. A dedicated tab on the site highlights second-hand items.

Rakuten features Marketplace

By joining the 8500+ professional sellers on Rakuten Marketplace, you can take advantage of a platform equipped with numerous services to help you develop your sales.

Rakuten e-Shop

After registering, you can easily create your own Rakuten E-shop in your brand's colors, thanks to a dedicated space on the platform. Various ways of adding your products are available: manual uploading from your catalog, batch additions via RSS feeds, for example, or connection to a third-party API to automate the process.

Rakuten InStore

This service enables you to offer click and collect to your customers at local level. This creates in-store traffic and generally generates a higher average shopping basket. A great opportunity to develop both your online and physical sales.

Rakuten Coupons

This solution was created to enable sellers to offer discount coupons to buyers. Your products gain in visibility as they are offered on a dedicated Rakuten Deals page. An effective way to acquire traffic and generate conversions faster on Rakuten Marketplace.

Rakuten Fulfillment Network

Like many other marketplaces, Rakuten offers its own order management service to simplify the day-to-day work of professional sellers. The service includes product storage, packaging and shipping. By outsourcing your logistics, you save time and can significantly improve the customer experience.

Club R de Rakuten Marketplace

Club R is the loyalty program offered by the marketplace. Customers accumulate points which they can then convert into discounts. They can benefit from discounts of up to 20% on certain purchases. For sellers, membership of this club is ideal for gaining visibility and standing out from the competition.

Our theme guides

Want to know everything about Rakuten Marketplace, how it works and best practices? Discover our thematic guides on the subject.

Rakuten's special features Marketplace

Rakuten commissions

marketplace Rakuten operates in the same way as other e-commerce sales platforms. As a seller, you pay a subscription fee and commissions on sales.
Two subscription formulas with associated commissions are available:

  • Starter subscription at €0 excl. tax/month with variable commissions starting at 14% excl. tax, depending on item category and condition,
  • Expert subscription at €49 excl. tax/month with commissions from 8%.

The payment deadline for marketplace

All marketplaces collect money from merchants' sales and pay it out periodically, deducting their sales commissions beforehand. On Rakuten, your funds are paid out once the buyer has marked up the order. This means that payment can take up to 23 days, depending on the time it takes for shipping, delivery and the buyer's rating.

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How do I get started selling on Rakuten?

Now you know how Amazon's marketplace works, in theory. Now it's time to put it into practice! Here's how to set up an Amazon store in just a few key steps:

Would you like to start selling on Rakuten Marketplace ? Fill in the professional seller registration form now. You will be asked to provide various legal information to ensure that you meet the platform's prerequisites. After submitting your application, Rakuten will analyze it and confirm your registration between 3 and 10 working days, depending on the scope of your product catalog.

Rakuten mobile interface

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Our teams will contact you as soon as possible to discuss the possibility of financing your D+1 sales.