MIRAKL CONNECT GUIDE
How do I sell on Mirakl Connect?
Contents
Would you like to start selling on the Mirakl Connect marketplace? You've made the right choice. Before you get started, you'll need to meet a few criteria.
Preparing your business for sale on Mirakl Connect
The preparation phase is essential before any actual registration on lamarketplace Mirakl Connect. It's all about having a clear vision of your objectives before getting started.
To best prepare for your registration as a seller, please assess your company beforehand and check its eligibility, particularly from a legal point of view.
A few questions can be asked at this stage:
- Is your company sufficiently legally constituted?
- Do you have sufficient operational capacity to handle any increase in orders?
- Do you comply with all the regulations applicable to your reference sector?
Next, don't hesitate to analyze the product catalog you wish to promote, and its relevance. And don't forget to make sure you have enough stock to meet demand.
Check available resources
If you want to launch your business on the Mirakl Connect marketplace, it's important to check beforehand that you have all the necessary resources. This includes both human resources (teams and training) and technological resources (IT systems, API integration). Not forgetting financial resources (budget, cost management, working capital). All these elements must be taken into account before you embark on the wonderful adventure of online sales.
Developing a sales strategy
Selling your products on a marketplace is not the same as selling in a store. The best way to do this is to define clear objectives beforehand, both in terms of expected revenue and volume. Don't hesitate to set up KPIs, or key performance indicators to monitor.
The sales strategy obviously includes the pricing strategy, with a view to remaining competitive while preserving your margins. If you want to make this strategy dynamic, you can plan a few discounts and special offers, particularly during the launch phase of your online sales catalog.
Register as a seller on Mirakl Connect
At this point you can register on Mirakl Connect.
All you need to do is create an account and provide your basic company details, such as name and address. You will be asked to create your login details and accept the privacy policy and terms of use.
If requested, provide additional documents such as your VAT number and Kbis extract. It often takes several working days to validate your account.
Once your account has been verified and validated, you can start organizing your seller account on the Mirakl Connect marketplace, including your bank details for receiving payments. Don't hesitate to write a brief presentation of your company, highlighting its strong points.
Optimize your product catalog
On the Mirakl Connect marketplace, you can easily import the products you want to sell. Either manually, via the API or a CSV file. Start the import process and optimize your product sheets with attractive, detailed descriptions and high-quality images. Don't forget the importance of keywords in gaining visibility in customer searches.
Search for compatible marketplaces to optimize your online presence
Integration into selected marketplaces
To join selected marketplaces, you must first submit your application. The approval process may take a few days and is displayed in your Mirakl Connect dashboard. Be sure to check your e-mail notifications regularly for the status of your applications.
Once you're one of the chosen marketplaces, you can obtain the API keys for each marketplace, as well as the technical documents you'll need. All that's left is to make sure that your teams understand the marketplace's technical requirements.
Manage inventory and process orders
Once you've got your store up and running, you need to monitor its progress step by step. To achieve this, you can set up a real-time inventory management system, as well as alerts to intervene if necessary.
In addition, order processing requires a comprehensive process to handle new orders, confirm them quickly and dispatch them on time.
Optimize the performance of your online store
Because online sales are never static or constant, it's essential to adapt to changes and optimize your performance. For example, you can analyze your sales, in particular via Mirakl Connect's analytical tools, and identify new trends. And don't forget to check customer reviews and complaints. Any opportunity for improvement is beneficial for fine-tuning your product offering.
Optimize the performance of your online store
Because online sales are never static or constant, it's essential to adapt to changes and optimize your performance. For example, you can analyze your sales, in particular via Mirakl Connect's analytical tools, and identify new trends. And don't forget to check customer reviews and complaints. Any opportunity for improvement is beneficial for fine-tuning your product offering.
Say goodbye to stock-outs
with our Mirakl Connect-compatible D+1 payment solution
Test your eligibility
Our teams will contact you as soon as possible to discuss the possibility of financing your D+1 sales.