How do I sell on Kaufland?

Once your profile has been validated by Kaufland's teams, you can safely put your products on sale and develop your sales strategy. Setting up your account couldn't be easier. All you need to do is enter your payment information and bank account details to receive payments. In addition, don't hesitate to enter your tax information, including your VAT number.
To promote your online store, you need to adopt a quality strategy. This means adding the list of products you want to sell, and classifying them in the right categories to make them easy for customers to find.
In addition, don't forget to optimize your listings, with attractive titles and detailed descriptions to highlight your products, their features and benefits. And don't forget high-quality images to entice Internet users to take an interest in what you're selling.

Kaufland Marketplace provides all sellers with advanced monitoring and analysis tools. On the seller dashboard, you can track your sales performance step by step, including sales statistics and trend analysis. This enables you to adjust your sales strategy accordingly. Customer reviews are also an invaluable tool for analyzing the success of your strategy and thus enhancing your store's reputation on the online platform.
If you want to attract new customers and/or retain those who already trust your online business, you can add special promotions and discounts. Indeed, Kaufland offers specific tools dedicated to promotional offers for interested sellers.

Sellers on the Kaufland marketplace can use a variety of promotional tools to improve sales and attract and retain customers. These include

• Price reductions on the products you choose for a specific period,
• Seasonal promotions, or the famous year-round sales (summer, winter, Black Friday),
• Specific sales events, such as Mother's Day, Father's Day or the start of the school year in September,
• Offers for purchasing packs and group sales,
• Discount coupons for new customers, for example,
• Flash sales and limited-time promotions,
• Loyalty programs that accumulate points and offer discounts after a certain number of purchases.

If you're just starting out as a seller, it may seem difficult to know how to position and highlight your products. But highlighting your products is essential to improving your visibility on the online platform. There are several ways of doing this. These include sponsored advertising options to highlight certain products and make them easy to find in search results. You can also purchase advertising space on the marketplace, enabling you to insert promotional banners featuring your preferred products.

Similarly, don't hesitate to use social networks to relay your products on sale and promote special offers. This will help direct external traffic to your products on the marketplace.