Marketplace Kaufland, a reference in online sales

Benefiting from very rapid growth, Kaufland expanded its presence in 2023 with Kaufland.sk (Slovakia) and Kaufland.cz (Czech Republic). Two further platforms will soon be added to this list: Kaufland.at (Austria) and Kaufland.pl (Poland). The German marketplace aims to position itself as effectively as possible throughout Europe, and to enable all players to benefit from its online and offline reputation. The gamble paid off, as marketplace Kaufland.de attracts some 32 million online visitors every month and has 1,300 stores in 8 different countries.

There are many reasons why more than 9,000 sellers today place their trust in marketplace Kaufland.de:

• A wide variety of products. Sellers can offer buyers a wide range of products, from clothing and beauty products to small groceries, electronics and household goods,
• Broad access to international customers. Kaufland is a well-established European and international brand. Its reputation attracts many customers every day, particularly in Germany. Sellers benefit from this positive brand image and high brand awareness to reach a large audience without massive initial investment. Thanks to the high level of traffic on the online sales platform, sellers can fine-tune their sales strategies and offer products that are even more visible to all consumers. Small businesses looking to make a name for themselves are well served, as are established sellers looking to diversify,
• A brand you can trust. Kaufland is a well-established brand in Europe with a strong reputation in the commercial world. Considered particularly reliable, Kaufland continues to grow. Selling its products there remains an opportunity for sellers wishing to improve their sales figures by increasing the probability of converting visitors into loyal buyers,

• An opportunity for international expansion. Kaufland is positioned as a leader in Europe and offers sales staff the opportunity to reach an international clientele,
• Strict security standards. Kaufland makes it a point of honor to comply with all safety and reliability standards when carrying out transactions on the platform. As a result, consumers can buy with confidence in a fully secure online environment,
• A range of advanced management tools. Sellers who offer their products on marketplace Kaufland benefit from high-quality support with tools dedicated to inventory and sales management. They can also use the functionalities of marketplace to track the dispatch of orders, manage returns and analyze their performance on an ongoing basis,
• A comprehensive service for sales staff, including useful advertising tools to promote products effectively, promotional programs and marketing campaigns. When needed, sales staff have access to a centralized customer service department that handles customer queries, helping to reduce the workload for sales staff,
• Low, competitive commissions and transparent selling costs. Sellers are thus attracted by the attractive financial terms offered by marketplace Kaufland.

The marketplace Kaufland platform is open to many sellers, provided they meet certain conditions. Each seller must be an officially registered professional in the form of a legal business (sole proprietorship, SA, SARL ...). Indeed, marketplace Kaufland is intended for professional sellers, not private individuals, who must be able to produce legal invoices for their sales. When registering, sellers must be able to provide a list of legal documents proving their business registration and VAT number.

In addition, sellers must comply with conditions specific to the products they sell. These must meet Kaufland quality standards and correspond to the categories offered by the platform. All in compliance with local and European safety standards.

marketplace Kaufland offers a wide range of products to suit every need. Sellers can choose from a wide range of products, including food and groceries (snacks, bakery products, beverages, etc.), electronics, household and small kitchen appliances, clothing and beauty accessories. The Kaufland online marketplace also offers products for home and garden care, such as home furnishings, cleaning products and gardening tools. Other products include dietary supplements, perfumes, cosmetics and skincare products, as well as educational articles and games. Finally, buyers can find sports equipment, automotive parts and various pet products.

In short, marketplace Kaufland offers a wide range of products to meet all your daily and occasional needs.

• Kaufland, a strong and recognized brand, especially in Europe and particularly in Germany. The brand's recognition has positioned it as a key player in online commerce, inspiring confidence among consumers. Sellers benefit from marketplace 's visibility and reliability,
• A large number of customers. Kaufland is an extensive supermarket chain with both a physical and online presence. This gives sales staff access to a large customer base, perfect for enhancing sales opportunities,
• A vast diversity of products to suit all tastes. These include electronics, home and garden goods, beauty products and groceries. This wide range enables sellers to offer all their products on a single online platform,
• A synergy between the Kaufland brand's physical stores and marketplace. This enables buyers to benefit from additional options such as in-store collection,

• Unique, well-thought-out logistics, thanks in particular to partnerships with market-leading logistics service providers, to help sellers manage product shipment as effectively as possible,
• A host of management and sales tools, including performance reports, analytical dashboards and order management functionalities,
• Centralized customer service for managing customers, returns and any requests for refunds,
• A qualitative purchasing experience with high quality standards, helping to maintain marketplace's good reputation,
• A wide range of promotional and marketing options for sellers who want to promote themselves and optimize the visibility of their products online,
• Easy to use and quick to register,
  Support available every step of the way to help sellers who need it.

Sellers who register on marketplace Kaufland benefit from very high visibility and can offer their products to a wide audience. Commissions depend on product category. Here's a quick overview of applicable commissions:

• household appliances and electronics: 7% to 13%,
• home and garden items: 10% to 14%,
• fragrances: 10
• clothing and accessories: 14%,
• health and beauty products: 13%,
• sport and leisure: 14%,
• media: 13% + €0.70,
• automotive items: 13%.

Good to know: These rates vary according to the applicable subcategories. Other fees, such as monthly subscription fees, must be added to these commissions.

Payment deadlines are scrupulously organized at marketplace Kaufland to ensure full transaction security. As a rule, payments are made on a weekly basis (weekly payment cycle). This means that Keufland processes payments requested by sellers once a week.
Once the payment has been made, the seller may have to wait a few extra days for the amount to appear in his bank account, due to banking delays. In all cases, Kaufland ensures that payment times are balanced with the need for secure transactions and optimal cash flow.

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