The Kaufland Marketplace, a benchmark for online sales

Benefiting from very rapid growth, Kaufland expanded its presence in 2023 with Kaufland.sk (Slovakia) and Kaufland.cz (Czech Republic). Two more platforms are soon to be added to this list: Kaufland.at (Austria) and Kaufland.pl (Poland). In this way, the German marketplace aims to position itself as effectively as possible throughout Europe, and to enable all players to benefit from its online and offline reputation. The gamble paid off, as the Kaufland.de marketplace attracts some 32 million online visitors every month and has 1,300 stores in 8 different countries.

There are many reasons why more than 9,000 sellers now place their trust in the Kaufland.de marketplace:

• A wide variety of products. Sellers can offer buyers a wide range of products, from clothing and beauty products to small groceries, electronics and household goods,
• Broad access to international customers. Kaufland is a well-established European and international brand. Its reputation attracts many customers every day, particularly in Germany. Sellers benefit from this positive brand image and high brand awareness to reach a large audience without massive up-front investment. Thanks to the high level of traffic on the online sales platform, sellers can fine-tune their sales strategies and offer products that are even more visible to all consumers. Small businesses looking to make a name for themselves are just as well served, as are established sellers looking to diversify,
• A brand you can trust. Kaufland is a well-established brand in Europe with a strong reputation in the commercial world. Considered particularly reliable, Kaufland continues to grow. Selling its products there remains an opportunity for sellers wishing to improve their sales figures by increasing the probability of converting visitors into loyal buyers,

• An opportunity for international expansion. Kaufland is positioned as a leader in Europe and offers sales staff the opportunity to reach an international clientele,
• Strict security standards. Kaufland makes it a point of honor to comply with all safety and reliability standards when carrying out transactions on the platform. As a result, consumers can buy with confidence in a fully secure online environment,
• A range of advanced management tools. Sellers who offer their products on the Kaufland marketplace benefit from high-quality support with tools dedicated to inventory and sales management. They can also use the marketplace's features to track order dispatch, manage returns and analyze their performance on an ongoing basis,
• A comprehensive service for sales staff, including useful advertising tools to promote products effectively, promotional programs and marketing campaigns. When needed, salespeople have access to a centralized customer service department that handles customer queries, helping to reduce the salesperson's workload,
• Low, competitive commissions and transparent selling costs. Sellers are thus attracted by the attractive financial conditions offered by the Kaufland marketplace.

The Kaufland marketplace is open to a wide range of sellers, provided they meet certain conditions. Each seller must be an officially registered professional in the form of a legal company (sole proprietorship, SA, SARL...). Indeed, the Kaufland marketplace is intended for professional sellers, not private individuals, and they must be able to produce legal invoices for their sales. When registering, sellers must be able to provide a list of legal documents proving their business registration and VAT number.

In addition, sellers must comply with conditions specific to the products they sell. These must meet Kaufland quality standards and correspond to the categories offered by the platform. All in compliance with local and European safety standards.

The Kaufland marketplace offers a wide range of products to suit every need. Sellers can choose from a wide range of products, including food and groceries (snacks, bakery products, beverages, etc.), electronics, household and small kitchen appliances, clothing and beauty accessories. The Kaufland online marketplace also offers products for home and garden care, such as home furnishings, cleaning products and gardening tools. Other products include dietary supplements, perfumes, cosmetics, skincare products and educational articles and games. Finally, buyers can find sports equipment, automotive parts and various pet products.

All in all, the items sold on the Kaufland marketplace are numerous and meet all your daily or more occasional needs.

• Kaufland, a strong and recognized brand, especially in Europe and particularly in Germany. This brand recognition positions Kaufland as a key player in online commerce, and inspires consumer confidence. Sellers benefit from the marketplace's visibility and reliability,
• A large number of customers. Kaufland is an extensive supermarket chain with both a physical and online presence. This gives sales staff access to a large customer base, perfect for enhancing sales opportunities,
• A vast diversity of products to suit all tastes. These include electronics, home and garden goods, beauty products and groceries. This wide range enables sellers to offer all their products on a single online platform,
• A synergy between the Kaufland brand's physical stores and the marketplace. This enables buyers to benefit from additional options such as in-store collection,

• Unique, well-thought-out logistics, thanks in particular to partnerships with market-leading logistics service providers, to help sellers manage product shipment as effectively as possible,
• A host of management and sales tools, including performance reports, analytical dashboards and order management functionalities,
• Centralized customer service for managing customers, returns and any requests for refunds,
• A qualitative shopping experience with high quality standards, helping to maintain the marketplace's good reputation,
• A wide range of promotional and marketing options for sellers who want to promote themselves and optimize the visibility of their products online,
• Easy to use and quick to register,
  Support available every step of the way to help sellers who need it.

Sellers who register on the Kaufland marketplace benefit from very high visibility and can offer their products to a wide audience. Commissions depend on the product category. Here's a quick overview of applicable commissions:

• household appliances and electronics: 7% to 13%,
• home and garden items: 10% to 14%,
• perfumes: 10% discount
• clothing and accessories: 14%,
• health and beauty products: 13%,
• sport and leisure: 14%,
• media: 13% + €0.70,
• automotive items: 13%.

Good to know: These rates vary according to the applicable subcategories. Other fees, such as monthly subscription fees, must be added to these commissions.

Kaufland marketplace payment deadlines are scrupulously organized to ensure that transactions are fully secure. As a rule, payments are made on a weekly basis (weekly payment cycle). This means that Keufland processes payments requested by sellers once a week.
Once the payment has been made, the seller may have to wait a few extra days for the amount to appear in his bank account, due to banking delays. In all cases, Kaufland ensures that payment times are balanced with the need for secure transactions and optimal cash flow.

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