GUIDE

Boulanger Marketplace among the top 15 e-commerce sites in France

The fruit of a rich history, Boulanger was originally a small French family business founded in 1954. Over the years, the company has grown to become the leading retailer of household appliances and electronics, both online and in physical stores.

Boulanger website interface

Since 2014, Boulanger has offered a unique marketplace with a wide range of high-quality products. Ranking among the top 15 e-commerce sites in France, Boulanger welcomes millions of unique visitors every month. 

By becoming a partner seller for Boulanger, you benefit from a vast customer base and the reputation of Boulanger. Today, the Boulanger marketplace is a key platform for all sellers wishing to develop their business to the full and give new scope to their online stores.

How does Boulanger Marketplace work?

In practice, the Boulanger marketplace works very simply. The aim of this online marketplace is to bring together professional sellers wishing to offer products and services to consumers, directly on the Boulanger.com site.

Boulanger orange logo

Integrated directly with the Boulanger platform, the Boulanger marketplace offers an easy registration process for sellers wishing to become partners. After a rigorous selection process, professional sellers can create a catalog of products for sale and manage them as they see fit. Sellers' products appear on the Boulanger.com website and are easily seen by millions of customers every month. Products offered by Boulanger are displayed first, followed by items offered by partner sellers.

When a customer places an order, the partner seller receives notification and processes the order as quickly as possible. Each order is validated within 24 hours and shipped within the agreed delivery time.

Why sell on a Marketplace like Boulanger?

Selling on the Boulanger marketplace has several advantages:

  • Professional sellers benefit from high visibility thanks to the brand's reputation. Indeed, Boulanger is a well-established brand in France, giving access to a vast customer base without massive investment in marketing,
  • Consumer confidence in the Boulanger brand has been undisputed for many years. The brand is a guarantee of reliability and quality,
  • Sellers benefit from premium logistics support, including shipping and returns management, enabling them to concentrate on their core business,
  • Integration on the Boulanger platform offers advanced technology for sales staff, who benefit from a centralized interface for managing inventory, orders and product catalogs. The process is thus more efficient,
  • The analytical data that salespeople have about their sales are invaluable tools for improving offers and adjusting prices in the interests of competitiveness,
  • The Boulanger marketplace rigorously selects its vendor partners. This allows us to surround ourselves only with reliable professionals who offer high-quality products. Acceptance on this online platform is therefore a guarantee of quality.

Who can sell on Boulanger?

The Boulanger marketplace is open to selected professional sellers who comply with tax regulations (VAT, AGEC law, etc.). Sellers must be legally registered companies and have a regular business activity.

What's more, the sellers selected for the Boulanger marketplace must meet strict quality criteria, including an average rating of over 4.5 stars and order validation within 24 hours. Not to mention an order acceptance rate of over 97%.

What products can I sell on Boulanger?

On Boulanger's marketplace, professional sellers can sell new or refurbished items in several categories, including household appliances, high-tech and accessories and spare parts. These include computer products, tablets, smartphones, connected objects and TVs. Boulanger is keen to promote the diversity of products on offer to buyers, enabling its partner sellers to reach a wide audience.

In practice, the products offered on the Boulanger marketplace are organized according to their level of relevance and are visible after the products in stock by Boulanger.

Boulanger Marketplace features

Operating via the Boulanger platform, Boulanger's marketplace offers a number of features designed to improve the experience for professional sellers. Here are some of its features:

SEO Service

Professional sellers benefit from high visibility thanks to the brand's reputation. Indeed, Boulanger is a well-established brand in France, giving access to a vast customer base without massive investment in marketing,

Consumer confidence in the Boulanger brand has been undisputed for many years. The brand is a guarantee of reliability and quality,

Bidirectional arrows icon

Sellers benefit from premium logistics support, including shipping and returns management, enabling them to concentrate on their core business,

Supplier icon

Integration on the Boulanger platform offers advanced technology for sales staff, who benefit from a centralized interface for managing inventory, orders and product catalogs. The process is thus more efficient,

SEO Service

The analytical data that salespeople have about their sales are invaluable tools for improving offers and adjusting prices in the interests of competitiveness,

The Boulanger marketplace rigorously selects its vendor partners. This allows us to surround ourselves only with reliable professionals who offer high-quality products. Acceptance on this online platform is therefore a guarantee of quality.

Our theme guides

Want to know everything about Boulanger, how it works and its best practices? Discover our thematic guide on the subject.

Specific features of Boulanger Marketplace

A complete and efficient online platform for professional sellers, the Boulanger marketplace is distinguished by specific features that make the experience unique for partner sellers and buyers alike.

On the one hand, the Boulanger online sales platform rigorously selects its sellers according to a number of strict quality criteria. This ensures real quality for buyers, which is one of the reasons why more and more of them are turning to the marketplace for their purchases.

What's more, Boulanger offers a particularly wide range of products, including household appliances, computers and connected objects. Not to mention fast shipping and logistical support from Boulanger, including management of shipments and returns. In this way, sales partners can concentrate more on selling their products and providing customer service to consumers.

Boulanger commissions

On the Boulanger marketplace, commissions depend on the categories of items sold. As a general rule, they are around 10% of the sales price including VAT (between 5% and 15%). Additional charges may also be added, such as management fees, depending on the agreements made with the sellers.

In practice, the commissions earned by the marketplace cover the services offered by the platform, such as customer support, payment management and high product visibility.

Marketplace payment terms

As a general rule, the payment term is 30 days for sellers on the Boulanger marketplace. This period begins on the day the product is delivered to the customer, and is calculated once the order has been completed and confirmed without any dispute. The 30-day payment period enables sellers to manage their cash flow in line with the volume of products sold on the marketplace.

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Enjoy D+1 payment on Boulanger Marketplace with Qashflo

Test your eligibility

How do I become a partner seller on the Boulanger Marketplace?

To sell products on the Boulanger marketplace in the best possible conditions, you need to follow a certain process, which can be broken down into several stages:

  1. registration of your company. This is a prerequisite for launching on the Boulanger online marketplace. You'll be asked to provide the necessary legal documents proving your company's registration,
  2. the online pre-registration form is taken into account,
  3. create a partner seller account on Boulanger or via the dedicated Boulanger platform, which gives you easy access to the marketplace and enables you to sell your products,
  4. upload your products to your catalog. You can use the tools provided by Boulanger to manage your online store,
  5. configuration of applicable logistical aspects, such as shipping costs and delivery methods,
  6. optimizing your offers and improving your competitiveness.
Boulanger mobile interface

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