GUIDE
Conforama, leader in home furnishings
A major player in home furnishings, Conforama is a recognized brand in France and the rest of Europe. Since opening its first store in Lyon in 1967, the French company has established itself as a benchmark for furnishing, decorating and interior equipment solutions. Today, this leadership is expressed in a number of ways, notably through its extensive catalog of products and references, and its unbeatable prices.
Since 2018, Conforama's marketplace has given consumers access to over 1.6 million different offers. Called "Marketplace by Confo", this vast online marketplace today brings together more than 600 partner sellers, with products to suit every need.
How does the Conforama Marketplace work?
The "Marketplace by Confo" is an online platform that complements the offer already available on the Conforama online sales site. In practice, the Conforama marketplace works very simply. Partner sellers offer their products online to millions of interested customers. In October 2024, the official Conforama.fr website recorded almost 9 million visits per month, an increase compared with previous months.
Conforama's Marketplace combines the brand's sales power, its ability to offer innovative new products and its consistently attractive prices for consumers.
This extension of the basic offer enables third-party sellers to propose different, high value-added products to consumers, thus diversifying the categories already present, notably in the areas of home furnishings and decorative objects.
Why sell on a Marketplace like Conforama?
There are many advantages to trusting an online sales platform like Conforama. Sellers offering their products on the Conforama marketplace have easy access to a very large, targeted audience in France and Europe. The millions of monthly visitors constitute a qualified audience, since they are already interested in the products offered by the company. This further reduces the commercial efforts required to generate traffic.
What's more, Conforama is a serious, reliable brand with a very solid reputation. The level of trust is very high, which is a guarantee of quality for third-party sellers.
Last but not least, Conforama's marketplace simplifies processes to the maximum, and provides many useful tools for partner sellers. These include order management, competitive entry fees, adjusted commissions, omnichannel support and integrated products via the Mirakl solution.
Who can sell on Marketplace by Confo?
Marketplace by Confo is an online sales platform for all third-party sellers interested in the world of Conforama. Sellers must comply with several important criteria to offer consumers an optimal experience and align themselves with the French company's brand image. Only professionals registered in France and in possession of a SIRET number can register on the marketplace. Private individuals are therefore excluded.
Sellers must also offer products in the fields of furniture, household appliances, decoration, multimedia, garden and/or home equipment. Conforama rigorously selects its partners based on key criteria such as customer satisfaction and order processing times. Each third-party vendor must be able to deliver items in France and meet the required delivery times. Foreign sellers can also register, provided they can deliver to France and communicate with their customers in French.
What products does Conforama sell?
On Marketplace by Confo, partner sellers can propose a multitude of products to complement the offers already available on the Conforama site. Offers must be relevant to sectors such as home furnishings and fittings. These include products such as furniture, household appliances (large and small), decorative accessories for the home, DIY tools, storage solutions, garden furniture, gardening equipment, and high-tech and multimedia products. In all cases, the products offered by sellers on the Conforama marketplace must comply with legal safety standards (CE standards and legal warranties in force). Each partner seller checks beforehand that the items offered for sale comply with current regulations.
Conforama Marketplace features
Conforama's Marketplace offers varied and complementary functionalities for consumers and sellers alike, making the online sales experience easier. Third-party sellers can easily use the Conforama interface via the Mirakl platform to upload their products and organize inventory based on sales. They can also track their sales figures step by step and the entire sales process, from online ordering to receipt of the parcel by the buyer. In case of doubt or difficulty, the marketplace offers third-party sellers full technical and administrative support.
On the consumer side, the approach is transparent and payments secure. Conforama complies with the RGPD in terms of data confidentiality and online user security. Note that partner sellers can offer different delivery methods with timescales adapted to suit everyone. Finally, sellers benefit from powerful tools to analyze their sales performance (conversion rate, number of sales, customer ratings...), enabling them in particular to adapt their sales strategies and optimize the visibility of their products.
Our theme guides
Want to know everything about Conforama Marketplace, how it works and best practices? Discover our thematic guides on the subject.
Conforama Marketplace special features
A popular online platform for home furnishings aficionados, Marketplace by Conforama complements Conforama's core offering. The marketplace's main specificity is its specialization in home furnishings. This attracts consumers with a particular interest in these areas, creating a qualified audience for the many partner sellers.
Thanks to Mirakl technology, the marketplace enables sellers to set their prices freely and organize their catalogs as they wish. What's more, the online sales platform boasts advanced functionalities, notably to enhance the visibility of products offered on the Conforama site. Sellers benefit from the brand's reputation and can easily organize their sales strategies.
As part of the Conforama ecosystem, the marketplace works in total synergy with the brand, ensuring that in-store and online purchases complement each other.
With several million visits every month, Conforama's marketplace is a great business opportunity for third-party sellers to develop their niche offers around home furnishings.
Conforama commissions
Conforama's marketplace applies variable commissions according to the categories of products sold. This makes it possible to adjust fees according to the item sold. We consider that Conforama's online sales platform levies commissions of between 5% and 20% on the sales price (excluding tax) for each product sold. More specifically, here are the applicable commissions according to the category concerned:
- High-tech products and household appliances: low commission of around 7%,
- Furniture, home furnishings and decorative items: average commission of 13%,
- Niche products with high added value, such as seasonal products: high commission of around 18%.
In addition to the applicable commissions, third-party sellers pay a fixed monthly subscription fee of 39.90 plus VAT, which enables them to access the platform's functionalities and manage their online stores. Please also note that certain fees may be added to these various costs, such as optional sponsored advertising fees.
Marketplace by Confo payment terms
Third-party sellers on the Conforama marketplace are generally remunerated for their sales on the basis of specific cycles, as are other marketplaces. When the order is delivered, the funds are sent to the seller after a certain period of time, allowing the platform to process the order. As a general rule, this period is a maximum of 30 days after confirmation of product delivery. The seller can sometimes request to reduce this period with accelerated payment, although this option often depends on the seller's performance and the terms of the partnership contract signed between the parties.
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Test your eligibilityHow do I become a partner seller on the Conforama Marketplace?
Getting started on Conforama's marketplace is pretty straightforward in practice, provided you follow a few important steps:
- Check that your company is eligible to be listed on the marketplace. You must be legally registered and have a valid SIRET number. In addition, the products you offer must be compatible with those already available on the official website (household appliances, home equipment, interior and exterior design, decoration ....),
- Create a seller account. To do so, register online on the Conforama Marketplace portal and fill in the requested information before providing your company's credentials,
- Sign an electronic contract once your application has been accepted. This contract is the basis of your agreement and you should keep it as it defines the terms of your partnership with the Conforama marketplace,
- Set up your store once your third-party seller counter has been validated. At this stage, you're free to add the products you'd like to offer for sale, with full descriptions, selling prices, high-quality photos and indication of available stock. Don't hesitate to personalize your store, especially by giving it a catchy name,
- Use the functionalities offered by the marketplace, in particular the Mirakl interface, to manage your store on a daily basis,
- Optimize your sales to maximize your success. You can adapt your strategy according to sales results, participate in marketing campaigns or maintain excellent customer satisfaction by reacting quickly to customer feedback.
