GUIDE
Bricomarché Marketplace: the fourth most visited website in France
Bricomarché generates average annual sales of 3.4 million euros (2023 figures). The company has two affiliated banners, Bricorama and Brico Cash. Today, Bricomarché is the fourth most-visited DIY site in France (after Leroy Merlon, Brico Dépôt and ManoMano). It is estimated that 12% of Bricomarché's business is generated by online sales alone.
Bricomarché has launched its brand new marketplace in 2021. This online marketplace is an excellent opportunity for all sellers wishing to offer their products in the DIY and gardening universe. Bricomarché wants to stay close to its customers while creating a wider range of products to complement those already offered on its website. All this, at an unbeatable value for money. Directly integrated into the Bricomarché website, the marketplace offers partner sellers excellent visibility and substantial traffic.
How does Bricomarché Marketplace work?
How does the Bricomarché marketplace work? An extension of the brand's e-commerce site, the Bricomarché marketplace is a highly attractive platform for those wishing to develop their online sales business in the DIY and outdoor products sectors.
The marketplace offers partner sellers the opportunity to sell products to the company's customers. The aim is to broaden the range of solutions offered in categories such as gardening, decoration and DIY. Sellers register on the platform and follow a strict selection process. They can manage order logistics themselves or delegate them to the marketplace.
In practice, the platform is simple to use and fairly intuitive, and Bricomarché provides follow-up to answer sellers' queries if necessary. Partner sellers also use cutting-edge technologies such as Mirakl or Lengow, making it even easier to monitor performance and get products online.
Why sell on a Marketplace like Bricomarché?
Founded in 1979, Bricomarché has grown steadily over the years to become a key player in the DIY sector. This French chain offers a wide range of products, from home decoration to building materials and pet supplies. This attracts a large, qualified audience and further strengthens its reputation and network. With its intuitive and practical turnkey marketplace, Bricomarché offers its third-party sellers the opportunity to develop their traditional distribution channels while benefiting from the company's excellent visibility. What's more, each vendor partner benefits from dedicated technical support and expert advice to maximize their chances of success on the marketplace.
Who can sell on Bricomarché?
The Bricomarché marketplace is open to professional sellers who wish to develop an online sales activity and reach a targeted audience. These sellers offer products in fields similar to those already present on the Bricomarché website. These are mainly areas such as gardening, DIY, decoration and pet equipment.
In practice, Bricomarché carries out a rigorous selection of partner sellers, who are SMEs, craftsmen, local retailers or specialized companies (distributors or manufacturers). To become a seller on the Bricomarché marketplace, you need to have a SIRET number or equivalent legal status in your country of origin. You must also be able to manage customer orders, prepare them and dispatch them on time. Private customers are excluded from the Bricomarché marketplace.
What products does Bricomarché sell?
Partner sellers wishing to offer their products on the Bricomarché marketplace must conform to the offers already available on the company's website. The products on offer meet the needs of DIY enthusiasts and all those looking for items in the DIY, gardening, home and pet sectors. These include tools, building materials, hardware, plumbing and interior design products such as furniture and lighting. Sellers can also offer gardening items such as plants, garden furniture and pool products. Seasonal items (Christmas decorations, summer barbecues, etc.) can also be offered on the Bricomarché marketplace.
Bricomarché Marketplace features
The Bricomarché marketplace features advanced functionalities, ideal for professional sellers wishing to sell their wares there.
Diversified catalog
Thanks to a large and diversified catalog, sellers can integrate their products directly on the Bricomarché website, guaranteeing optimal visibility and excellent sales. Adding products is easy for sellers, who use the intuitive interface and benefit from automatic updates.
Easy management for the seller
Sellers also benefit from easy order management, thanks to a turnkey user interface that lets them manage prices, stocks and product descriptions. They receive notifications as soon as customers place orders, enabling them to organize their deliveries as efficiently as possible. Bricomarché takes care of payments in complete security, and makes payments to sellers according to a pre-established schedule. Finally, our sales partners use marketing and promotional tools to increase the visibility of their products, and analyze their performance via a personalized dashboard.
Our theme guides
Want to know everything about Bricomarché Marketplace, how it works and best practices? Discover our thematic guides on the subject.
Specific features of Bricomarché Marketplace
The Bricomarché marketplace has unique features that explain why it is constantly attracting new third-party sellers. With several hundred partner sellers registered on the online sales platform, Bricomarché is a great opportunity for professionals wishing to develop their stores and sell their products.
A wide range of sectors are covered, including gardening, decoration, DIY (electrical, plumbing, construction, etc.) and pet supplies. Sellers offer their products alongside those already present on the marketplace, further expanding the platform's catalog. By registering as a third-party seller, you remain independent while benefiting from the marketplace's functionalities. Sales are made via the Bricomarché interface, but you remain in control of prices and stock management. The Bricomarché marketplace offer includes advantages such as a simple and intuitive interface, customer support available on request, and high-quality marketing tools.
Bricomarché also offers an integrated, fully secure payment system. Sellers can also call on Bricomarché's logistics partners to manage deliveries and track their progress in real time. During the course of their business, sellers can monitor their performance and have access to comprehensive reports on their dashboard, enabling them to adapt their strategy and thus increase their sales.
Bricomarché commissions
The official Bricomarché marketplace website does not detail the applicable commissions, as they vary according to factors such as the number of sales and the type of product. However, you can expect a standard commission rate of between 5% and 15%, depending on the product category. In addition to commissions calculated on the amount of sales, you can also plan for additional fees based on the services you choose. These include advertising costs, order processing and/or returns management.
Marketplace payment terms
If you'd like to become a partner seller on the Bricomarché online sales platform, it's only fair to ask yourself about the payment terms involved. The general terms and conditions applied by the Bricomarché marketplace govern the relationship between buyers and the online platform.
The Bricomarché marketplace makes payments to its third-party sellers according to a pre-established schedule with regular payment cycles. Payments may be made weekly, monthly or otherwise, depending on the agreement between the two parties. The marketplace always waits for delivery to be confirmed by the buyer before including the order in the payment cycle. The marketplace deducts commissions and other fees before proceeding to payment. Operating according to a pre-established schedule enables the Bricomarché marketplace to group payments together and simplify the process.
Take advantage of D+1 payment on Amazon Marketplace with Qashflo
Test your eligibilityHow can I become a partner seller on the Bricomarché Marketplace?
Would you like to become a partner merchant on the Bricomarché marketplace? If so, please send an application to marketplace.brico@mousquetaires.com. The Bricomarché team will contact you shortly. To apply in the best possible conditions, here are a few things you need to know:
- Always start by considering the platform's eligibility criteria. You need to be a professional and have a SIRET number to apply,
- You will be asked to register by filling in a registration form with your professional details and certain supporting documents such as a recent Kbis extract from your company,
- Once the Bricomarché team has validated your request, you can access your seller account and start configuring your online store,
- Manage orders as they come in, while ensuring quality after-sales service,
- Be sure to maintain a vendor rating above 4,
- Receive payment for orders placed by your customers once the platform has deducted fees and commissions,
- Track your performance and optimize your sales strategy based on your results.