Marketplace Etsy: the guide

By creating a store on marketplace Etsy, the e-tailer can personalize each product offered for sale and take advantage of the tools at their disposal. These include high-quality referencing tools and the ability to create detailed product sheets with photos.

By selling on Etsy, the merchant reaches millions of interested buyers, significantly increasing his or her visibility in the online marketplace. A large number of buyers are looking for original products at competitive prices. This is a profitable and effective sales solution for beginners and experienced sellers alike, who want to increase their sales while promoting their creations.

What's more, every Etsy seller can take advantage of the analysis tools provided by the platform to track their performance step by step. They can also see the number of sales, sources of traffic to their online store and the volume of views on the products they offer.

On Etsy, anyone who offers vintage objects, creative supplies or produces handmade items can become a seller. These include:

• artisans and creators who own a brand and make handmade products such as handcrafted beauty products, jewelry, works of art or clothing,
• sellers of vintage objects. These include collectibles, furniture, accessories and clothing,
• people offering creative supplies, i.e. supplies or materials for creative activities such as knitting and sewing.

Products sold on marketplace Etsy must comply with the platform's policies. In the same way, each seller abides by precise rules in terms of quality and complies with the ethical business practices established by Etsy to maintain the integrity of the marketplace.

On Etsy it's possible to sell a wide range of handcrafted and unique products, from jewelry and clothing to hobby accessories and decorative objects. Sellers can also sell their own creations, including handcrafted skincare and beauty products (such as handmade soap), as well as works of art, furniture and collectibles.

• a market focused on creativity and artisanal products, creating a universe based around craftsmanship and promoting small businesses and creators,
• a caring community of artisans, designers and collectors from all over the world, creating a dynamic and collaborative environment,
• customization of products sold and enhanced originality, enabling buyers to unearth rare gems according to their desires,
• sustainable ethical practices, with designs based on recycled materials and support for social causes. Every manufacturing process complies with environmental standards,

• direct, secure interaction between buyers and sellers, encouraging direct exchanges via the marketplace messaging system,
• support for independent vendors, small entrepreneurs, designers and artists. They can promote their products without costly investment,
• a way for buyers to easily discover new products thanks to personalized recommendations based on their interests,
• constant support for inclusion and diversity, thanks to an inclusive marketplace , where designers from all over the world can showcase their boutiques with peace of mind.

The fees applied on marketplace Etsy are as follows:

• 0.20 registration fee, with ads active for four months or until products are sold,
• 6.5% transaction fee, 3% + $0.25 payment processing fee, variable depending on the location of your bank account,
• 15% off-site advertising fee. Off-site advertising is optional for most sellers, but may sometimes be necessary depending on the amount of sales on marketplace over a 12-month period.

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The payment period for new Etsy sellers is different for the first 90 days and once this period has elapsed. In the first 90 days, sellers receive their money by bank transfer within 3 days of a sale. After this 90-day period, Etsy Payments orders are available the next business day, again by bank transfer.

Sellers who receive payments via PayPal or any other online method usually have the funds available instantly or within a very short time after the sale.

Designers who are paid by bank transfer have the option of creating a personalized transfer schedule. If the date of the next transfer is too far in the future, the seller can always request an early transfer by clicking on the button below "Available credit".