GUIDE RUE DU COMMERCE
How do I sell on Rue du Commerce?
Are you planning to set up a store on marketplace Rue du Commerce? This represents a real opportunity to boost your online business. If you're wondering what products to offer, how to set up the platform, how to manage your cash flow and how to gain visibility and sell on Rue du Commerce, follow our dedicated guide.
Your product strategy depends on the choice of items you sell on Rue du Commerce. If you don't yet know what kind of product to offer, it's a good idea to do some market research to find out what to focus on. Our advice:
- Define your target market and analyze its needs. To sell more easily, your product needs to meet real consumer expectations. To do this, you can use tools like Google Trend or Answer the Public. These will tell you what the most common Internet searches are, and what consumers are interested in.
- Niche or competitive market? A niche product is one that is less widespread on the market, with fewer buyers who are more inclined to convert. You'll be less hampered by competition, but your business will evolve more gradually. A competitive market is made up of current products and even best sellers. You'll appeal to a wider audience, but face stiff competition. You'll need to do everything you can to stand out from the crowd.
Choice of suppliers
Before selling on Rue du Commerce, be sure to establish commercial links with several suppliers. Don't fall into the trap of having only one source of supply, as this could lead to stock-outs. Having several choices when ordering restocking is essential not only to guarantee that your inventory is filled, but also to be able to play the competition off against each other, obtain advantageous prices and increase your margins.
The choice of marketplace
There are dozens of marketplaces on the market. To maximize your chances of generating conversions, make sure the products you sell are consistent with your chosen marketplace. On Rue du Commerce, the most popular categories are high-tech items, home furnishings, gaming, household appliances, DIY... Before creating your partner seller account, take a look at the various Rue du Commerce sales fees and commissions, to anticipate your expenses.
Eligibility criteria to become a Rue du Commerce seller
To apply for registration as a professional saddler, you must meet certain criteria:
- Be a company registered in France that complies with VAT regulations,
- Sell products corresponding to the categories offered by Rue du Commerce (high tech, home, DIY, pet supplies, etc.),
- Customer service managed in French,
- A delivery system in France.
If you meet the criteria, you must first fill in a partner vendor registration form. Fill in the various fields requested: contact details, company registration, main market, number of items in your catalog, etc. Once your application has been submitted, marketplace will analyze and validate your request within 48 hours.
Putting your catalog online
Once your registration has been validated, you'll have access to your Mirakl-managed seller space. Now it's up to you to create your store and sell on Rue du Commerce. To facilitate the import of your catalog, provide a file or a complete feed containing all the information on your products and services, following the template requested by the platform.
Optimize your business management
To succeed in selling and managing your orders, you'll need to organize your e-commerce business properly. If you don't have all the resources in-house, you can outsource the logistics side of your business. Some service providers offer to store your products in their warehouses, then pack, ship and deliver them to your end-customers as your orders come in. This saves time for your company, but also means additional costs that you need to factor into your business plan.
The Rue du Commerce algorithm
One of the first levers you need to activate to sell on Rue du Commerce is the referencing of your offers. At marketplace , we offer a dedicated SEO service to help you optimize your product pages. The more polished and detailed your pages are, and the more relevant keywords they contain, the better you'll rank in visitors' searches. The quality of the reviews left by your customers is also taken into account in the algorithm's ranking.
Product sponsoring is a profitable sales lever. The principle is simple: your product sheets are propelled to the top of the search results on Rue du Commerce. This makes them more visible and generates more clicks. The ranking system works via a bidding system between the different sellers who wish to be sponsored.
Banners on marketplace
To drive more traffic to your store, you can also ask the marketplace's advertising agency to display banners on strategic pages of the site (home page, category page, search results...). Invoicing is generally on a cost-per-click (CPC) basis.
Social networking and Google campaigns
Visibility can also be gained outside marketplace. If you want to multiply your conversions, consider setting up marketing campaigns on social networks (Facebook, Instagram, Tiktok, for example) and on search engines like Google. In fact, you can easily connect your Rue du Commerce product sheets to the Google Shopping interface, so that your offers appear at the top of the Google search results and drive traffic.
Stock: a crucial issue
Always bear in mind that a customer who can't find your product in stock will turn to one of your competitors. If you want to keep your buyers loyal and regularly acquire new ones, you need to avoid stock-outs.
However, it's not uncommon for marketplaces to be plagued by payment delays. These platforms collect the money generated by your sales and only pay you periodically, deducting their commissions in advance. Depending on the platform, payment terms can be as long as 30 days. On Rue du Commerce, your money is paid out around 3 times a month. Your cash flow is therefore dependent on these rules, and you may run out of cash to buy back stock or develop new product ranges.
Our advice: opt for a cash advance solution connected to your marketplace like Qashflo. This allows you to receive a cash advance the day after your shipments, so you can keep your business going without waiting for payment from the marketplace.
Say goodbye to stock-outs
with our Rue Du Commerce-compatible D+1 payment solution
The importance of customer service
Customer service plays a crucial role in the e-commerce sector, as it has a direct impact on customer satisfaction, loyalty and brand reputation. To ensure the long-term viability of your business, you need to establish high-quality communication with your prospects and customers. To guarantee this quality of service, marketplace makes it a prerequisite to become a salesperson that your customer service is managed in French.
The role of customer reviews
A large proportion of consumers who buy on marketplaces are influenced by reviews, left by previous buyers. If you have many positive reviews, this will reassure your future customers and reinforce the reliability of your brand. If, on the other hand, you have many negative reviews, you risk losing potential buyers and seeing your sales stagnate or decline. Taking care of your customer service therefore has a direct impact on reviews, and therefore on your sales.